![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 4.829 9.658 C 2.162 9.658 0 7.496 0 4.829 L 0 4.829 C 0 2.162 2.162 0 4.829 0 L 14.487 0 C 17.154 0 19.316 2.162 19.316 4.829 L 19.316 4.829 C 19.316 7.496 17.154 9.658 14.487 9.658 Z" fill="rgb(248, 248, 248)" height="9.657857142857143px" id="pympMZ9U_" transform="translate(0 5)" width="19.315714285714307px"/><path d="M 0.297 0.904 C 0.026 1.263 0.027 1.678 0 2.02 L 1.348 1.221 L 1.916 1.556 C 1.875 1.969 1.948 3.046 2.575 4.043 C 3.359 5.29 5.176 5.528 6.594 4.792 C 7.628 4.255 7.276 2.448 8.414 2.383 C 8.7 2.443 9.022 2.471 9.093 2.699 C 9.181 2.983 9.281 4.727 10.249 5.075 C 11.447 5.507 11.907 5.716 13.604 5.27 C 14.042 5.036 14.328 4.803 14.588 4.463 C 15.123 3.762 14.99 3.131 14.957 2.537 C 15.296 2.074 15.23 1.659 14.842 1.451 C 14.454 1.244 12.248 0.412 10.626 0.707 C 10.089 0.804 9.54 1.349 9.1 1.348 C 8.659 1.346 8.837 1.354 8.003 0.73 C 7.168 0.106 3.242 0.298 2.119 0.134 C 2.119 0.134 1.91 -0.027 1.713 0.004 C 1.497 0.038 1.463 0.161 1.226 0.324 C 0.988 0.488 0.555 0.562 0.297 0.904 Z" fill="rgb(28, 28, 28)" height="5.518765311121538px" id="cG4AuZKJW" transform="translate(2.07 7.069)" width="15.176623979657048px"/><path d="M 0.169 0.73 C 0.056 0.862 0.009 1.291 0 1.489 L 1.285 0.622 L 1.229 0 C 0.922 0.188 0.281 0.598 0.169 0.73 Z" fill="rgb(255, 255, 255)" height="1.4891214285714285px" id="JXtMUc_ci" transform="translate(2.159 7.467)" width="1.2851357142857216px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 6.176 15 C 6.308 15 6.505 14.956 6.688 14.853 C 10.893 12.545 12.353 11.477 12.353 8.794 L 12.353 3.229 C 12.353 2.344 12.01 2.027 11.28 1.71 C 10.469 1.364 7.746 0.405 6.95 0.133 C 6.709 0.052 6.425 0 6.176 0 C 5.928 0 5.644 0.066 5.403 0.133 C 4.607 0.361 1.884 1.371 1.073 1.71 C 0.343 2.02 0 2.344 0 3.229 L 0 8.794 C 0 11.477 1.467 12.531 5.658 14.853 C 5.848 14.956 6.045 15 6.176 15 Z M 6.571 1.489 C 7.527 1.872 9.608 2.617 10.703 3.007 C 10.907 3.088 10.959 3.199 10.959 3.464 L 10.959 8.521 C 10.959 10.681 9.885 11.263 6.593 13.268 C 6.388 13.393 6.286 13.437 6.184 13.437 L 6.184 1.408 C 6.286 1.408 6.396 1.43 6.571 1.489 Z" fill="rgb(221, 221, 221)" height="15.00002px" id="xZbdZovFb" transform="translate(4.168 3.334)" width="12.35293px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 12.26 1.423 L 6.898 6.905 C 6.708 7.096 6.497 7.194 6.25 7.194 C 6.003 7.194 5.778 7.096 5.595 6.898 L 0.24 1.416 C 0.085 1.261 0 1.064 0 0.838 C 0 0.366 0.366 0 0.831 0 C 1.057 0 1.275 0.092 1.437 0.254 L 6.243 5.186 L 11.063 0.254 C 11.225 0.092 11.436 0 11.668 0 C 12.134 0 12.5 0.366 12.5 0.838 C 12.5 1.064 12.415 1.261 12.26 1.423 Z" fill="rgb(255, 255, 255)" height="7.1941875px" id="ghYaypiK5" transform="translate(3.75 6.404)" width="12.5px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 5.491 0.025 C 6.835 -0.008 8.165 -0.008 9.509 0.025 C 10.572 0.052 11.439 0.072 12.133 0.192 C 12.855 0.318 13.454 0.56 13.961 1.067 C 14.466 1.572 14.709 2.16 14.832 2.869 C 14.95 3.548 14.966 4.39 14.988 5.421 C 14.995 5.729 14.999 5.882 15 6.097 C 15.001 6.442 14.72 6.723 14.373 6.723 C 14.027 6.724 13.745 6.445 13.744 6.1 L 13.734 5.447 C 13.716 4.604 13.7 3.971 13.646 3.464 L 9.931 5.564 C 9.044 6.066 8.297 6.382 7.5 6.382 C 6.702 6.382 5.956 6.065 5.069 5.564 L 1.353 3.464 C 1.299 3.971 1.284 4.604 1.266 5.447 C 1.252 6.113 1.252 6.775 1.266 7.441 C 1.289 8.509 1.306 9.241 1.405 9.805 C 1.498 10.34 1.656 10.665 1.928 10.938 C 2.199 11.209 2.529 11.369 3.083 11.465 C 3.665 11.566 4.422 11.586 5.522 11.613 C 5.841 11.621 6.16 11.627 6.478 11.632 C 6.824 11.636 7.101 11.919 7.096 12.264 C 7.092 12.61 6.807 12.886 6.461 12.882 C 6.138 12.877 5.815 12.871 5.491 12.863 C 4.428 12.836 3.562 12.817 2.867 12.696 C 2.144 12.571 1.546 12.327 1.039 11.82 C 0.535 11.316 0.291 10.728 0.168 10.019 C 0.05 9.34 0.033 8.498 0.011 7.468 C -0.004 6.784 -0.004 6.104 0.011 5.421 C 0.033 4.39 0.05 3.548 0.168 2.869 C 0.291 2.16 0.534 1.572 1.039 1.067 C 1.546 0.56 2.145 0.318 2.867 0.192 C 3.562 0.072 4.428 0.052 5.491 0.025 Z M 11.683 10.546 C 11.683 10.324 11.502 10.144 11.28 10.144 C 11.057 10.144 10.877 10.324 10.877 10.546 C 10.877 10.767 11.057 10.947 11.28 10.947 C 11.502 10.947 11.683 10.767 11.683 10.546 Z M 9.478 1.274 C 8.155 1.241 6.845 1.241 5.522 1.274 C 4.422 1.302 3.665 1.323 3.083 1.424 C 2.53 1.52 2.199 1.679 1.928 1.949 C 1.843 2.034 1.77 2.125 1.706 2.225 L 5.688 4.477 C 6.536 4.957 7.044 5.132 7.5 5.132 C 7.955 5.132 8.463 4.957 9.311 4.477 L 13.293 2.225 C 13.229 2.125 13.157 2.034 13.072 1.949 C 12.801 1.679 12.47 1.52 11.917 1.424 C 11.335 1.323 10.578 1.302 9.478 1.274 Z M 12.938 10.887 C 12.938 11.109 13.119 11.289 13.341 11.289 C 13.564 11.289 13.744 11.109 13.744 10.887 L 13.744 10.546 C 13.744 9.191 12.641 8.092 11.28 8.092 C 9.918 8.092 8.815 9.19 8.815 10.546 C 8.815 11.901 9.918 13 11.28 13 C 11.626 13 11.907 13.28 11.907 13.625 C 11.907 13.97 11.626 14.25 11.28 14.25 C 9.225 14.25 7.559 12.591 7.559 10.546 C 7.559 8.5 9.225 6.842 11.28 6.842 C 13.334 6.842 15 8.5 15 10.546 L 15 10.887 C 15 11.799 14.257 12.539 13.341 12.539 C 12.846 12.539 12.403 12.322 12.099 11.979 C 11.857 12.117 11.578 12.197 11.28 12.197 C 10.364 12.197 9.621 11.458 9.621 10.546 C 9.621 9.634 10.364 8.894 11.28 8.894 C 12.195 8.894 12.938 9.634 12.938 10.546 Z" fill="rgb(255, 255, 255)" height="14.249798551483154px" id="jqJLwUf3_" transform="translate(2.5 2.875)" width="14.99980465666462px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 3.079 9.921 L 5.948 7.052 M 5.948 7.052 L 3.079 3.079 L 4.98 3.079 L 7.052 5.948 M 5.948 7.052 L 8.02 9.921 L 9.921 9.921 L 7.052 5.948 M 9.921 3.079 L 7.052 5.948 M 0 6.5 C 0 3.436 0 1.904 0.952 0.952 C 1.904 0 3.436 0 6.5 0 C 9.564 0 11.096 0 12.048 0.952 C 13 1.904 13 3.436 13 6.5 C 13 9.564 13 11.096 12.048 12.048 C 11.096 13 9.564 13 6.5 13 C 3.436 13 1.904 13 0.952 12.048 C 0 11.096 0 9.564 0 6.5 Z" fill="transparent" height="13px" id="CQODdl_Id" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.25" stroke="rgb(255, 255, 255)" transform="translate(3.5 3.5)" width="13px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 2.889 5.056 L 2.889 10.111 M 5.778 7.222 L 5.778 10.111 M 5.778 7.222 C 5.778 6.026 6.748 5.056 7.944 5.056 C 9.141 5.056 10.111 6.026 10.111 7.222 L 10.111 10.111 M 5.778 7.222 L 5.778 5.056 M 2.979 2.708 L 2.889 2.708 M 3.069 2.708 C 3.069 2.808 2.989 2.889 2.889 2.889 C 2.789 2.889 2.708 2.808 2.708 2.708 C 2.708 2.609 2.789 2.528 2.889 2.528 C 2.989 2.528 3.069 2.609 3.069 2.708 Z M 0 6.5 C 0 3.436 0 1.904 0.952 0.952 C 1.904 0 3.436 0 6.5 0 C 9.564 0 11.096 0 12.048 0.952 C 13 1.904 13 3.436 13 6.5 C 13 9.564 13 11.096 12.048 12.048 C 11.096 13 9.564 13 6.5 13 C 3.436 13 1.904 13 0.952 12.048 C 0 11.096 0 9.564 0 6.5 Z" fill="transparent" height="13px" id="J3Pu7CKin" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.25" stroke="rgb(255, 255, 255)" transform="translate(3.5 3.5)" width="13px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 5.606 11.91 L 0.281 6.701 C 0.096 6.516 0 6.311 0 6.071 C 0 5.832 0.096 5.613 0.287 5.435 L 5.613 0.233 C 5.763 0.082 5.955 0 6.174 0 C 6.633 0 6.989 0.356 6.989 0.808 C 6.989 1.027 6.9 1.239 6.742 1.396 L 1.951 6.065 L 6.742 10.746 C 6.9 10.904 6.989 11.109 6.989 11.335 C 6.989 11.787 6.633 12.143 6.174 12.143 C 5.955 12.143 5.763 12.061 5.606 11.91 Z" fill="rgb(255, 255, 255)" height="12.142891666666667px" id="qJrgK2vd6" transform="translate(5.661 4.287)" width="6.988608333333322px"/></svg>)
Designing a Trusted Social Shopping Experience for Women Communities
Digitizing community-driven shopping, savings, and social coordination through trusted circles and AI-assisted experiences.
28/05/2026
By
Disclaimer: NARI is a fictional product concept created as a UX case study to explore community-driven commerce, social shopping behaviors, and hyperlocal savings experiences for women.
hero image
About this product
NARI is a fictional hyperlocal shopping and savings app designed for Tier-1 and Tier-2 women who already shop, save, and share recommendations through kitty groups, WhatsApp communities, and neighborhood circles.
The platform helps women discover trusted local sellers, coordinate group shopping, manage kitty savings, and track spending within one organized ecosystem while also helping small businesses improve trust and community engagement.
NARI also supports small and hyperlocal businesses by improving discoverability, trust, customer conversion, and long-term community engagement.
Problem Overview
Existing Shopping & Savings Behavior
Women already shop, save, and share recommendations through kitty groups, WhatsApp circles, and neighborhood communities. Their shopping behavior is highly value-driven, balancing family needs, lifestyle goals, and savings through deals, bargaining, and hyperlocal shopping.
IMAGE ABOUT THE CURRENT FLOW
Digital & Community Challenges
Deal discovery is fragmented across Instagram, WhatsApp, referrals, and offline shopping. Women depend on community validation before purchasing, while managing shopping coordination and savings discussions across multiple platforms creates confusion and cognitive overload.
IMAGE ABOUT THE CURRENT FLOW
This case study explores how a digital solution could simplify trusted deal discovery, community shopping, savings tracking, and group coordination within one organized ecosystem.
Core users
Tier-1 Working Women & Lifestyle Upgraders
Tier-2 Homemakers & Value-Driven Savers
Community-Oriented Women & Kitty Group Coordinators
Gaps in current flow
The current shopping and savings behavior of Tier 1 and Tier 2 women, especially those active in communities, relies heavily on WhatsApp groups, kitty circles, local vendors, Instagram, and word-of-mouth referrals. However, the experience remains fragmented and manually managed.
While women already use collective buying and informal savings systems effectively, there is no structured platform connecting hyperlocal discovery, trusted commerce, community savings, and financial planning into one seamless ecosystem.
Group shopping and kitty coordination depend heavily on chats, memory, and manual tracking, creating operational fatigue.
Deal discovery is scattered, trusted sellers are difficult to verify, and women lack clear visibility into actual savings and spending patterns.
Problem
Fragmented deal discovery
Deals are scattered across WhatsApp, Instagram, local vendors, exhibitions, marketplaces, and community referrals.
Hyperlocal offers are difficult to search, organize, or rediscover.
Trust-based shopping lacks verification
Women rely more on trusted community recommendations than ads or platforms.
There are no reliable systems for verifying seller quality, pricing fairness, delivery, or returns.
Savings are not clearly tracked
Women measure savings through discounts, cashback, bargaining, and sale purchases.
They lack visibility into actual savings, overspending, and long-term financial impact.
Group shopping coordination is manual and exhausting
Managing interest, payments, negotiations, deliveries, and follow-ups happens manually through chats and calls.
Coordination burden usually falls on one or two active women.
Kitty systems remain informal
Contributions and payouts are tracked through notebooks, screenshots, WhatsApp chats, and memory.
There is limited transparency, tracking, and financial visibility.
Kitty savings are disconnected from financial planning
Kitty payouts are used for festivals, jewelry, education, weddings, and emergencies.
There are no tools connecting savings goals, future expenses, group deals, and smarter spending decisions together.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 168 84" xmlns="http://www.w3.org/2000/svg"><path d="M 42 84 C 18.804 84 0 65.196 0 42 L 0 42 C 0 18.804 18.804 0 42 0 L 126 0 C 149.196 0 168 18.804 168 42 L 168 42 C 168 65.196 149.196 84 126 84 Z" fill="rgb(248, 248, 248)" height="84px" id="zAx6R6cWX" width="168px"/><path d="M 2.583 7.859 C 0.224 10.989 0.235 14.594 0 17.571 L 11.723 10.621 L 16.669 13.53 C 16.304 17.128 16.939 26.493 22.395 35.166 C 29.216 46.007 45.02 48.082 57.355 41.675 C 66.342 37.007 63.286 21.289 73.177 20.729 C 75.665 21.252 78.473 21.494 79.085 23.471 C 79.849 25.942 80.719 41.111 89.138 44.144 C 99.562 47.899 103.566 49.719 118.323 45.834 C 122.133 43.804 124.616 41.776 126.877 38.817 C 131.532 32.723 130.373 27.229 130.093 22.067 C 133.041 18.035 132.466 14.425 129.09 12.62 C 125.713 10.816 106.531 3.586 92.416 6.146 C 87.749 6.992 82.976 11.735 79.144 11.723 C 75.311 11.71 76.863 11.775 69.605 6.347 C 62.348 0.919 28.202 2.593 18.434 1.17 C 18.434 1.17 16.616 -0.236 14.898 0.035 C 13.024 0.33 12.726 1.402 10.66 2.822 C 8.594 4.241 4.825 4.886 2.583 7.859 Z" fill="rgb(28, 28, 28)" height="47.99996962099003px" id="p2aOwdbHc" transform="translate(18 18)" width="131.9997407740649px"/><path d="M 1.469 6.353 C 0.49 7.5 0.082 11.23 0 12.952 L 11.178 5.41 L 10.688 0 C 8.023 1.64 2.448 5.205 1.469 6.353 Z" fill="rgb(255, 255, 255)" height="12.951799999999999px" id="x7aJfr5_X" transform="translate(18.774 21.461)" width="11.177599999999998px"/></svg>)